An Opportunity in Marketing is a sales-accepted lead that has been qualified as being in need of your product or service. A sales representative determines that there is an opportunity to sell to this individual or company.
A Lead (also called a prospect) is a person or organization that has not done business with you before. It could be just a person who you might have met at a tradeshow or conference. It could be someone on a list you purchased. You will need to retrieve more information regarding this lead in order to create (qualify) an opportunity in your sales pipeline.
If it is likely to for a prospect to become a customer, the prospect is then converted to an Opportunity, which includes information about the Customer and the Contact.
In terms of a process, a Lead goes through a verification step and then becomes an Opportunity which includes qualification steps and in turn tracks everything through to a closed deal.
For most, lead verification is simply making sure the lead responds to an email or answers the phone - this is the way Client360 Cloud ERP can be best used (since qualification is better managed via an Opportunity).
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